Weglot: Translating Websites Instantly With AI with Elizabeth Pokorny and her multilingual career path

Our guest today is Elizabeth Prokorny, the Head of Content and Brand at Weglot. After exploring Elizabeth's journey in language learning and her career path from the UK to The Netherlands and then France, she discusses Weglot's AI-powered website translation tool, all that goes into translating websites and the importance of tailoring content for each country.Elizabeth also gives us examples of translating websites (some have 800,000 words!) to SEO elements and the importance of content localization. And she shares insights into the company's structure, culture and future developments, emphasizing the role of customer feedback in shaping their offerings.Lastly she shares that Weglot is developing directory of multilingual SEO experts to support Weglot's clients in making their translated websites feel more local.Key TakeawaysElizabeth tells about different working cultures in the UK, The Netherlands and France, including giving and receiving feedbackWeglot uses AI to enhance translation speed and quality when translating websites while maintaining human oversight.Content localization is crucial for effective communication in different markets. Elizabeth gives the example of 'trainers' and 'sneakers' - they mean the same but 'trainers' is used in the UK while 'sneakers' is used in the US, so ecommerce websites need to ensure they use the correct terms in each country to match what people search for online in each country.About Elizabeth PokornyElizabeth Pokorny is Head of Brand and Content at Weglot, where she leads global brand storytelling and content strategy around international expansion. With over a decade of experience in B2B content, SEO, and brand positioning, she focuses on building clear, confident narratives that help companies grow across markets.About WeglotWeglot is an AI-powered website translation tool that instantly translates your site.Put your translation quality on autopilot and let Weglot effortlessly generate translations that reflect your brand tone and style. Weglot’s AI learns from your past edits, brand tone of voice, and target audience to give you quality website translation, fast and hands-off.Weglot: https://www.weglot.comWeglot events: https://www.weglot.com/eventsInternational expert directory: https://www.weglot.com/international-expert-directoryElizabeth Pokorny on LinkedIn: https://www.linkedin.com/in/elizabeth-p-442a5939/About Sonia KampshoffSonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.Instagram: https://www.instagram.com/workingwithlanguagesLinkedIn: https://www.linkedin.com/in/soniakampshoff/Website: https://moreperfect.digital/If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.✉️ Join my free newsletter☕ Support my work, buy me a coffee