13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble with Instagram is that it's owned by Facebook, so any time you post on Instagram, you're borrowing Facebook's platform to reach your customers. As a result, you're completely at the mercy of Facebook and any changes they decide to make to the platform. So what should you be doing instead? Listen to our episode for insights.   Check out the accompanying blog post here: https://joyjoya.com/2019/01/14/whats-owned-media-and-why-should-your-jewelry-brand-care/