13- Why it’s a Good Thing to Price Yourself Out of Your Old Client’s Budget

Send us a textYou want to be known as a great service provider who delivers excellent work and customer service. What you don’t want to be known for, as a service provider, is being affordable. I first realized this when I was severely undercharging for my services. Although I was getting referrals left and right, I was getting them because I was affordable. Worst of all, these low-ticket clients often demanded the most time.In today’s episode, I’m addressing a very common and important issue many newer CEOs have: raising your rates and why it’s a good thing to price yourself out of your old client’s budget. I discuss why you’ll attract a higher caliber of clients when you increase your rates, getting over the fear of losing low-ticket clients, and why you need to focus on offers that make the biggest impact.Here’s a closer look at the episode:What happened when I underpriced my servicesWhy being budget-friendly will lead to more headaches and resentmentHow to structure for profitabilityLessons I learned when I priced myself out of my old client’s budgetStepping into your role of CEO “Stop worrying about how much people can afford or assuming what people can afford. Start remembering the fact that you also need to be able to afford to live in your home. You have to eat. You have to run your business. Because you will no longer be able to impact anyone if you can't stay afloat. ” - Latesha Lynch Links & Resources Mentioned:Website: https://hermarketingcoach.comRevolutionary Brand (now only a part of Revolutionary Society)Instagram: https://www.instagram.com/hermarketingcoachThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time yoThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com