#13: Why You Should Violate Industry Norms

I shared this with you before not long ago... But one of the most powerful things I ever learned came from the late, great Earl Nightingale. He said: "If you're in a situation and you don't have any clear way forward and want for clear advice, look around and see what everyone else is doing and do the opposite" We often paraphrase this as "the majority is always wrong"... And I've found this to be 100% true, especially in this industry.... Think about this... If you do what the average Recruitment or Search Business Owner does.... If you market your business in the same way.... If you price your services based on the way the rest of the industry price their services... If you're going after the same sort of clients.... If you offer your services in the same way.... You're going to end up with average results... And the average Recruitment and Search Business owners spend the whole of their business life struggling for clients... Is that what you want? If not, you should check out this weeks podcast.... It's all about how and why you should be violating the industry norms if you want to achieve anything other than mediocre results.... For show notes, podcast updates and additional FREE Resources - http://therenegaderecruiter.com/