130: Be Your Brand with Heather Dwight from Calluna Events

Get 20% Off Your Ticket to Love Well Planned with Code: SHECREATES Today on the podcast I'm honored to welcome Heather Dwight from Calluna Events! I've wanted to have her on the show since I heard her speak in person back in 2018 and finally got up the nerve to send her an email a few months ago to ask! In today's episode, Heather is bringing her 16+ years of experience and sharing how we can and why we should "Be Our Brand" in the wedding industry. We discuss: - How to Find Your Why - How to Use Social Media in a Way that Serves our Business - Hiring a Team and Keeping Your Brand Integrity - AND MORE! Here's a bit about Heather: Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years. With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado and with weddings planned for New York, Louisana, Wyoming, New Mexico and Virginia she is helping Calluna expand to exciting destinations. She is the visionary behind Calluna Events being recognized as one of the Best Wedding Planners in America by BRIDES, The Knot's Best of Weddings (2008-2019), The Knot Best of Weddings Hall of Fame and the winner of Wedding Wire Bride's Choice Award. Heather served as the Director of Communications on the inaugural WIPA Colorado Board of Directors. Clients describe Heather as having a sophisticated, yet calming confidence, allowing her to be a true advocate for her clients' vision. Heather also provides business coaching and mentoring and in 2019 launched a new business, Love Well Planned which focuses on workshops for wedding planners and wedding creatives. She loves mindful design, style and immaculate detail. After 16 seasons, what Heather adores the most are the relationships she is fortunate to build with clients and helping couples achieve a beautiful wedding that is authentically theirs.   Connect with Heather: www.callunaevents.com @callunaevents Love Well Planned Workshop (use code: SHECREATES for 20% off!)