EPISODE · Jul 10, 2026 · 34 MIN
130. Beyond Billable Hours in Professional Services with Certinia
from TECHtonic: Trends in Technology and Services
In this episode of TECHtonic, Thomas Lah welcomes Deb Ashton, Founder of Certinia, for a conversation about the transformation of professional services in the age of AI. They explore why traditional utilization-based business models are giving way to outcome-driven engagements, how AI is changing pricing, delivery, and workforce strategies, and why customer value must become the foundation of every services organization.Deb shares practical insights from working with technology companies that are embracing AI to streamline delivery while empowering consultants to focus on strategic guidance, governance, and customer relationships. Together, they discuss the rise of Professional Services 2.0, the importance of measuring time-to-value and business outcomes, and what leaders must do today to build more scalable, profitable, and customer-centric services organizations.
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What this episode covers
AI is redefining professional services, shifting the focus from billable hours to measurable business outcomes. Thomas Lah sits down with Deb Ashton of Certinia to discuss how leading organizations are using AI, outcome-based delivery, and customer success to build the next generation of services.
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130. Beyond Billable Hours in Professional Services with Certinia
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