130 - Brand, Impact & Packaging with Adam Peek of the People of Packaging

There’s nothing wrong with having beautiful, eye-catching packaging that grips a shopper from first sight. But what use is a pretty package if the contents inside are already spoiled? For this unique cross-show episode of Brands for a Better World, our resident host, Gage Mitchell turns interviewee as special guest, Adam Peek dons the host’s chair. Adam is the Senior Vice President of Sales at Meyers and also the host of the People of Packaging Podcast, and he’s here to discuss all things related to packaging and sustainability. We explore how brands can build trust and community with consumers before unpacking the role of packaging in food sustainability and preservation, how brands can get the most out of their packaging, and why it’s important for brands to simplify and clarify their on-packaging message.Key Points From This Episode: Today, special guest, Adam Peek interviews Gage about packaging and sustainability.  How brands can create connections and build community and trust with consumers. The role of packaging in food sustainability and preservation.  How brands can use packaging to communicate their authentic commitment to sustainability.  Why it’s important for brands to simplify and clarify their message. Links Mentioned in Today’s Episode:Adam PeekAdam Peek on LinkedInAdam Peek on InstagramAdam Peek on XAdam Peek on TikTokPeople of Packaging Podcast  Meyers‘The good news about packaging and the hope it offers for the future’ | Adam Peek | TEDxSaltLakeCity Utah HS Hoops Podcast Vicki Strull Impact-Driven Gift Guide 2023 Brand PollinatorsModern Species  Gage Mitchell on LinkedInGage Mitchell on Twitter Brands for a Better World WebsiteBrands for a Better World on YouTubeBrands for a Better World emailImpact-Driven CommunitySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.