#130 Financial Advisor Marketing with James Pollard

In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients.   We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...Here's what we cover:1. The Mount Rushmore of marketing and why direct marketing works…directly.2. Pandemic pandemonium and the contrast effect3. Pivot! Pivot! Pivot! And know your numbers.4. If at first you don’t succeed, try, try, try, try again.  The art of multi-step sequences.5. How to impress a client with just one book6. Email marketing is not dead! 7. Evergreen assets that will work for you…even when you aren’t working8. Money can’t buy me love and the art of personalization9. Split testing, a tale of trial and error10. It’s all about the details; know your target market.  P.s. it’s not “women”11. It’s nice to be niche About James Pollard James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.RESOURCES MentionedAppointments on Autopilot Email Marketing - TheAdvisorCoach.comHow to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.comGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.