130: George Tannenbaum inspires an episode.

from The Brief Bros. · host Creative Brief Workshops LLC

Our friend George Tannenbaum wrote an essay on his Ad Aged blog recently that sparked our interest. It was called I'll Be Brief and it's a great read about, what else, the creative brief. And it got Henry Gomez and me thinking. And talking. Are our expectations of a brief overblown? George makes this claim, and Henry and I respond. We invite you to tune in.

Episode metadata supplied by the publisher feed · Published Aug 9, 2023

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130: George Tannenbaum inspires an episode.

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