130: How To Persuade People To Read Your Content

What this episode covers

Creating great content is only one half of the battle you face. All you need to do now is get it in front of the right people. By using Google’s Keyword Planner Tool, you can discover terms that your customers are searching for and add this to your blog titles and content. Organic SEO can take time so use PPC to link to your content using the same phrases so you appear near the top of search results. Use paid ads on social to boost your content to the right demographic but experiment by posting the blog on Facebook and not a simple summary and link to your site. You may find you have increased engagement.