130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn it into branding, this one is for you. I tackle why Mission, Vision and Values belongs in a different strategic discipline and what brand strategy actually needs to do instead, including: • Why MVV produces 'brand narcissism' and leaves the customer out of the conversation • Replaying a founder's values back to them is the easy gap, not the important one • The most common brand values are HR documents in disguise • What a customer-focused brand strategy actually needs to answer Knowing the difference between founder strategy and brand strategy is the upgrade your clients actually need from you.   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram