130: Kendra Lee - Sales and Sales Leadership Can Be Learned

The key to long-term and even short term business success is revenue. Revenue that exceeds expenses and recurring and predictable revenue is even better. Many businesses struggle to achieve success when the business begins to grow and the Founder of the company can no longer be the only sales person. The reason for the failure is often due to the inability of the entrepreneur to transfer their knowledge and passion for the products or services and the sales process on to a sales person. One would think it is an easy feat. All you have to do is explain the product or service, how much it is to be sold for and send them off to close some new business. Not true. If it was, anyone could do sales successfully and any entrepreneur could readily grow their business. So how can you and your business become a success story? How can you grow and train an exceptional sales staff? Kendra Lee is the Founder of KLA Group, whose company mission is to consult, train, guide and "do it for you" so you too can beat the odds in revenue generation. In this episode Kendra shares questions every business owner needs to ask to create a sales process and successfully train and hire a sales team. Kendra Lee has built a successful career as a top seller by consistently exceeding sales goals. She is a prospect attraction authority, sales expert, speaker, author and a business owner who knows how to shorten time to revenue in innovative ways. After starting her sales career in accounting with IBM, Kendra founded KLA Group on the philosophy that sales is not an art; it can be learned. Her company mission? To consult, train, guide and "do it for you" so you too can beat the odds in revenue generation. Kendra's passion is new business revenue generation: in gaining new clients through sales prospecting and lead generation, in growing existing client accounts, market expansion, competitive differentiation, and value creation. She is a frequent speaker at conferences, national sales meetings, association and industry events. Kendra and her husband Bill have three sons and they make their home in Colorado. It's the perfect place for her because Kendra is an avid skier and loves every year when the snow finally comes to the mountains!