130. Kim LaCapra: Why Realtors Need a Strong Social Media Presence

Kim was an agent in Miami who started using Instagram to build her own business. As she saw success, she was asked by her brokerage to teach other agents in the company how to do the same. It didn't take long for Kim to realize she had a valuable service on her hands, and she soon began offering social media coaching and management to Realtors at other brokerages. Today, Kim is the owner of helloagent.social, a company that helps real estate agents master social media, particularly Instagram. She shares her expertise on why a strong social media presence is no longer optional for Realtors—it's essential for growing your business. Kim discusses the importance of not only having an Instagram page, but how to strategically use stories and reels to boost engagement and generate leads. Kim offers a membership program that gives Realtors easy access to content they can post on Instagram, simplifying the process and helping them stay active online without the overwhelm. For those looking for more hands-off support, Kim also offers a full-service social media management option, where she takes over managing your Instagram account and handles everything from content creation to engagement. In this conversation, Kim explains why Realtors often feel overwhelmed by social media and shares tips on how to consistently post without burning out, as well as how to turn your online presence into real business opportunities.   Would you like to join a free weekly Zoom call with top producers in the real estate industry from around the country? Fill out this application to get started: https://www.agentxcel.com/zoom.   Follow Kim on Social! Instagram @helloagent.social Facebook Hello Agent Social