#130 - Market Spotlights & Disciplined Growth: Elliot Lane on the Future of IgniteIt

On this episode of High Spirits, hosts Ben Larson & AnnaRae Grabstein are joined by Elliot Lane, Co-Founder and President of IgniteIt. After years of building the cannabis vertical at Benzinga, Elliot and his team are striking out on their own to create a more intentional, high-impact space for cannabis leaders. From navigating the "pure terror" of entrepreneurship to the tactical secrets of building a world-class B2B network, Elliot shares how Ignite It is cutting through the noise to provide the financial and strategic clarity the industry desperately needs in 2026.💡 What You’ll Learn:The Ignite It Origin Story: Why the team moved on from Benzinga to build a focused, niche ecosystem for emerging markets.Tactical Business Development: How Elliot uses curiosity and "leading with value" to crack open relationships in new state markets.The Future of Cannabis Media: How to build a platform that serves as an industry dashboard without adding to the "headline noise."Founder Reality Check: A candid look at the mix of fear, imposter syndrome, and excitement that comes with being a first-time founder in cannabis.🌟 Meet Elliot Lane:Elliot Lane is a seasoned media and events leader and the Co-Founder of IgniteIt. Previously the head of product and sales for Benzinga Cannabis, Elliot was instrumental in turning their conferences into "must-attend" rooms for the industry's elite. With a background in New York City hospitality and the performing arts, he brings a unique ability to read a room and foster genuine human connection, making him one of the most effective networkers in the cannabis and hemp sectors.📅 Why Tune In?Whether you are looking to scale your B2B networking strategy or want an inside look at how the industry’s premier events are actually built, this conversation is a goldmine. Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.