130. The Benefits & Challenges of Podcasting with Gordon Brewer

In this episode of The Private Practice Elevation Podcast, you're going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business.   Not only that, but a podcast can help you create a positive impact in your community and even the world.   In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista)   This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts.   But there are many ways to reach your audience, podcasting being just one of them.   While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast.   So what are some of the things you need to think about when starting a podcast?   And what benefits can a podcast have on your business and your impact?   Today we're talking with my long-time friend, Gordon Brewer, all about podcasting.   Gordon hosts a successful podcast, The Practice of Therapy, and he currently has over 200 episodes under his belt.   He's been able to use this podcast to provide valuable resources for the mental health community, network with other influencers, and create new streams of income.   In our conversation, Gordon takes us back to when he first had the idea to start a podcast and walks us through some of his own reasons for starting a podcast and some of the challenges he's had along the way. In This Episode, You'll Learn: Gordon's story from starting the Practice of Therapy website to launching and growing a podcast The benefits and drawbacks of blogging in your marketing and how it differs from podcasting How podcasting can help you reach more of your ideal client by networking with other podcasters and influencers How podcasting can help you get more SEO traffic to your website What are some of the basic necessities in order to start a podcast Some of the challenges Gordon faced while starting and growing his podcast and how he overcame them