130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?Topics In This Episode Include:How is AI affecting informational queries?What the ancient steel and iron industry has to do with contentIs it worth still investing in content marketing?How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?Challenges for new people entering the SEO spaceAnd lots more…Listen Now!Related Episodes You Might LikeSurviving SEO in an AI World w/Sara TaherSEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will CritchlowTools MentionedChat GPTGeminiSearchPilotContent Aced (50% off – affiliate link)Articles, Resources, and Links Mentionedhttps://www.perplexity.ai/Where Web Users Spend Their Time vs Where Traffic Referrals Originate – SparktoroGoogle Anti-Trust Trial DocumentsWomen in Tech SEOFind Will OnlineWill on LinkedInWill on TwitterThe post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.