130: Use the LACEY Framework for Every Video You Make

If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video. "People tend to focus a lot more on the camera and equipment, and not how to use it." - Demelza Marie Demelza provided some valuable food for thought about how to improve video production no matter whether you’re a new course creator or someone who’s been doing this for years. It was great to hear the tips and tricks she shared! In This Episode, We Talked About:  (1:38) The prevalence of video-based online courses (2:45) The Win of the Week (7:23) My most recent live webinars and how my course is doing during current events (9:38) Dealing with trolls and people who don’t want to hear my story (12:28) An update from David (15:04) Introducing Demelza Marie (15:45) Why she believes video quality is key for online course success (17:28) Production quality vs content quality (18:32) Who Demelza helps, and why different types of videos may suit different niches better (20:55) The LACEY framework for improving video quality (24:09) Dealing with lighting challenges and assessing my setup (27:04) How to create good quality audio (29:19) Choosing a camera AND a filming angle (32:25) Editing your videos (or should you?) (36:03) Practicing and presenting your content on camera (38:22) What aspects of video production Demelza sees course creators struggle with the most (39:20) What about 4K? (40:13) Demelza’s course offerings and resources for online course creators (41:16) Her advice for new and aspiring course creators (42:24) David and I discuss takeaways from the interview (44:13) Some favorite tools and my current camera setup (47:37) Developing good energy on camera + a funny misunderstanding (52:40) Wrapping up We covered a lot of important ground on video production today, so I hope you’ll drop me a line and let me know your favorite part of the conversation! Links Deadline Funnel Free Trial Share Your Win of the Week Demelza Marie’s Website Krisp Simple Transfer Sony A6400 Dimmable LED panel Jacques' Course - Piano in 21 Days David’s Course - Wellness Program Expert