1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp

What this episode covers

A lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and valued, everything shifts—the relationship becomes real, and the impact grows with it. https://www.youtube.com/watch?v=gvM8hFlZQdc John Lepp is a direct response marketing and design expert with 25+ years of experience helping charities connect with donors. As a partner at Agents of Good and author of Creative Deviations, he focuses on creative, heartfelt fundraising strategies. Today, he highlights the importance of recognizing donors—especially older women—and crafting emotionally resonant, personalized campaigns. Stay tuned! Resources: John Lepp | Your ‘fractional’ partner in messaging, marketing and growth across your individual giving fundraising. Find out how you can raise more money today and become a favourite charity for your donors forever… Follow John Lepp on Facebook Connect with John Lepp on LinkedIn

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