131. Build a Profitable CPG Brand with Digital First With Josh Tabin, Wild Zora and NatchCom

131. Retail is pay-to-play—and if you follow the traditional roadmap, you'll burn cash before you build momentum. In this episode, you'll discover how one emerging CPG brand pivoted from near "out-of-cash" crisis to profitability by leading with digital instead of chasing shelf space. We unpack how a direct-to-consumer strategy created runway, strengthened margins, and ultimately positioned the brand to re-enter retail on their terms—including national expansion with Walmart and REI. You'll learn why Amazon exploded when they weren't even focused on it, how omni-channel digital marketing builds momentum, and why profitability—not distribution—must be your first milestone. If you want sustainable growth instead of perpetual fundraising, this episode will change how you think about scale. Download the free guide at the link in the show notes and listen to related episodes to go deeper into building a digital-first CPG growth engine. Get instant access on the show webpage: RetailSolved.com/session131