#131 Business Growth Strategies That Bring Joy and Excitement, with Erin Torres

Erin Torres shares specific business growth strategies you can implement in your real estate business to achieve your goals in 2021! Hear insights about: Erin's real estate journey Specific business growth strategies you can implement right away How Erin generates 85% of her leads using Instagram How to find natural ways to cultivate relationships so lead gen brings you excitement and joy How to structure your organic lead gen strategy so it generates results Erin's role as the President of Hergenrother Realty Group Organic Biz Dev in Real Estate Erin Torres is the President of Hergenrother Realty Group, where she oversees listing management, transaction coordination, finance, marketing, client care, and agent services. I am sure you are growing very familiar with the Hergenrother Group by now, but if you did not get a chance to listen to my interview with Adam Hergenrother, you can find it here. In this episode of Pursuing Freedom, Erin joins us to talk about her real estate journey and share specific business growth strategies that you can implement right away! Supplementing Your Business Growth Strategies Erin is an old soul when it comes to business development. She believes in picking up the phone and building relationships with a value that goes beyond intermittent real estate transactions. At the same time, however, she is also a major proponent of alternative business growth strategies. Erin generates 85% of her leads with her Instagram platform, and that number continues to grow year-after-year! You don't have to reinvent the wheel to build your book of business—as a matter of fact, you shouldn't. The fundamental methods of lead gen are tried and true. What you should focus on is supplementing your traditional biz dev tactics with more progressive tactics that align with your personal strengths. 150 Ways to Sell a House At Hergenrother Group, Erin's team approaches biz dev with the mindset that "there are 150 ways to sell a house." It is easy to become overwhelmed when you have to choose from a seemingly endless number of business growth strategies. Erin suggests finding three to five lead gen tactics that bring you joy and excitement. When you're doing it the right way, sales won't feel like sales. If we can find natural avenues for cultivating relationships, we will achieve higher levels of success and happiness simultaneously! About Erin Torres Erin Torres, President of Hergenrother Realty Group (HergGroup), joined Adam Hergenrother Companies after 10 years of leading digital marketing teams in the food, health and education markets as Director of Marketing & Lead Generation. Having experience in both consumer and business-to-business markets, Erin is a leader who enjoys setting a strategic vision, while also rolling up her sleeves to analyze and optimize systems, tools, and models on a daily basis. As President of HergGroup, Erin oversees listing management, transaction coordination, finance, marketing, client care, and agent services. Outside of her role, Erin is also a licensed Realtor, runs the popular Vermont blog, Travel Like a Local: Vermont, recently published her first book, and enjoys consulting with Vermont businesses on marketing, branding, and audience acquisition strategies. She is also a coach and trainer through Adam Hergenrother Coaching. She is a graduate of Middlebury College and resides in Colchester with her husband Nick and three rescue dogs. How to Connect With Erin Torres Instagram: @travelikealocalvt LinkedIn: https://www.linkedin.com/in/erinkmccormick https://www.linkedin.com/company/hergenrother-realty-group/ Facebook: https://www.facebook.com/erinmccormickrealtorvt Twitter: @LocalTravelVT Balanced Growth Course: Website: https://pursuingfreedom.thinkific.com/courses/balanced-growth Additional Resources: Set for Success Planner Time Tracker 5-Step Guide to More Referrals