#131 - Combating Urban Loneliness, Florian Färber, TheBase

Todays guest is building the future of urban living. Florian Färber is the Founder and CEO of TheBase. Previously he was the co-founder of Zipjet that he successfully led to an exit in 2019. Now he has turned his attention to a completely new space: real estate with a purpose. With TheBase he aims to provide unique co-living spaces that enable individuals to 1) live beyond the square meters they would otherwise be limited to in traditional housing formats and 2) find possibilities for privacy and connection. The time for this idea is now: The proportion of single households is increasing whilst people are seeking community. At the same time, the demand for small flats in the big cities is rising as more and more people move into urban areas. Tune in to find out: 💙 How purpose creates resilient teams and a powerful employer brand 📧 How to use social media & targeted email campaigns to create awareness 📡 Why CEO communications has become more important even in traditional sectors like real estate Connect with Oliver Aust on LinkedIn. If you like the episode, please leave a five-star review on Apple podcasts and share with people, who might profit from the insights. Thank you!