131. David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.  This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this conversation, you'll hear about: The dynamics and balancing investments between brand and performance marketing DTC: from darling to potential headache. What's next? Independent specialty stores' role Building a community around a brand Leading teams in good and bad times More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian