131 | How Plant-Based Footwear Is changing the way we think about buying

What if your shoes could be a vote for a different world?In this episode, María Lucia speaks with Stefan Woben, co-founder of NOOCH, a 100% plant-based footwear brand built around one question: What if Mother Earth was our CEO?Stefan and his co-founder Lotte have spent 13 years rethinking not just what a shoe is made of, but how a brand is financed, how products are ordered, how customers are kept close, and how honesty becomes the business model.You will hear how a visit to an eco-camp in Spain started everything. How anger, despair, and a glimmer of hope all arrived at the same time, and what they did with all of that. How they handled a key supplier going bankrupt. How over a thousand customers were waiting, with barely five cancellations, because Stefan and Lotte write emails from the heart.This is a story about a perfect sustainable brand. It is a story about what it really costs to build one, and why that cost feels worth it.Explore the brand at https://nooch.earth/