131: How To Create a Freebie That Sells

You need an opt-in {freebie} that is going to grow your list and get them engaged before you try to sell anything to them! The best way to think about your freebie creation is to brainstorm all your ideal clients objections to buying this program/course. Why won’t they buy? Let me show you what I mean by this - because I’m not just talking about the typical “I can’t afford it” type of objections…I want you to get even more specific and intimate with their real objections to making this program work for them. For example… One of my first courses was called Corporate to Called…I knew that most of my target audience for this would still be working day jobs, so one of their biggest objections would be “I don’t have the time to build a business.” I knew this was just an excuse that people make, because I built my business on the side of my corporate job…it’s about doing the most important things, not ALL the things. And I was really skilled at productivity and efficiency, so I created an optin called… How to Build Your Business In 20 min/day — this was overcoming their objection that they didn’t have time to go through my program that I would later offer them. Create a list of all their objections, things they need to know to be able to get results from your program, things they need to understand to feel it’s important. So, if you’re selling them a course on public speaking and they’re afraid of public speaking, you need to sell them on both: 1. overcoming their fears, and 2. understanding the importance of speaking for growing their business BEFORE you can sell them into a program on public speaking. Make sense? Then you want to decide what format to present that to your peeps in… For example, you can create: Cheatsheets Checklists Ebooks Webinars Swipe files Workshops Resource lists Printables Email courses Audio downloads Step-by-step guides Get access to my full "how to sell out your program, even with a small list" cheatsheet here!