131 - How to Create Authentic Content That Builds Donor Trust with Kimberly Haley-Coleman

Join host David Pisarek and Globe Aware’s Kimberly Haley-Coleman for a practical conversation on turning real volunteer experiences into authentic content that builds trust and drives engagement.In this episode of the Non-Profit Digital Success Podcast, Kimberly shares how short-term service projects naturally generate user-generated content, how to prepare participants with the right formats, and how to knit Facebook, Instagram, YouTube, and podcasting into a simple, effective ecosystem. You will also hear a powerful field story that illustrates why human connection beats polished campaigns every time, plus a 24-hour challenge to find your organization’s “joy point.”Discover how to:Encourage authentic storytelling from volunteers without making it feel like a commercialPrepare participants using audio, video, and quick-hit guides so they arrive informed and confidentCapture stories from both sides of the “hammer,” with bilingual coordinators and ethical framingUse everyday tools, including Google Ad Grants and social platforms, to scale engagement on a budgetBuild lasting donor trust through consistent, real-world momentsWhether you’re launching a new program or elevating your digital presence, this episode offers actionable ideas to inspire sharing, strengthen credibility, and increase impact. Tune in now to learn how authentic content can move your mission forward.