#131: Marketing: quantity vs. quality

Josh and Amelie discuss marketing strategies, specifically *quantity* versus *quality* and which strategy is best in what situation! Top things to think about There’s no one right answer. Is your ideal client looking for really in-depth, quality research or lighter, more accessible pieces? Are you trying to build trust (exposure/quantity) or expertise (quality)? Repurposing content is not a terrible idea, BUT you need to make sure the path is linear–don’t point people from your newsletter to your Facebook page that then send people to subscribe to your newsletter. Put content out half as often as you think you can at the beginning. When thinking about that linear experience, quantity is more important in the early part and quality is more important later. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow