131. Marketing sin tanto rollo | Horacio Marchand - El Podcast

from Horacio Marchand | El Podcast · host Horacio Marchand, PhD.

Tras más de 35 años de consultor, emprendedor y profesor, ha sido ilustrador, y a veces doloroso, apreciar la función que tiene marketing en las organizaciones. Infelizmente, un alto porcentaje de las empresas, se despistan de la importancia del marketing y lo limitan a investigación de mercados o publicidad. Esto es una tragedia estratégica. Marketing es el diseño de una dirección coherente donde existe un ángulo competitivo y se tiene el potencial de convertirse en líder en determinado segmento. Sin tanto rollo, marketing es hacer que te compren. Desgloso algunos puntos que considero indispensables para tener clara la función y darle su espacio en las organizaciones.Mi Plataforma Educativa: https://cursos.horaciomarchand.comMi tienda online: https://tienda.horaciomarchand.com/Contacto: [email protected] ¡Sígueme!—INSTAGRAMTIKTOKFACEBOOKXLINKEDIN

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This episode was published on March 26, 2025.

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