131 - Michael Sheldrick on the Journey From Purpose to Proof: The Social Impact Playbook for Brands & Businesses, the Global Citizen Way

Idris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and businesses can follow this example by integrating advocacy into their core strategies.Highlights🎭 Idris Elba was influenced by Michael’ style of advocacy, learning how to effectively use his voice and platform for social issues.📣 Advocacy enhances brand identity when it’s rooted in authenticity and aligned with the company’s mission.🤝 Building partnerships with causes and communities helps businesses create long-term impact, just like Elba has done in his career.🌍 Storytelling is a powerful tool for advocacy. Brands can inspire change by sharing compelling narratives that reflect their values.💼 Advocacy should be strategic and consistent, not just a one-time campaign, to build trust and credibility with audiences.Michael Sheldrick is the Chief Policy, Impact and Government Relations Officer at Global Citizen. Over the past decade, Global Citizen’s campaigns have led to over $35 billion distributed to anti-poverty efforts around the world. Michael leads Global Citizen’s campaigns to rally support from governments, businesses and foundations to get the world on track to end extreme poverty.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]