#131, Steven Yeng, co-founder, Skrewball Peanut Butter Whiskey

I met Steve at Cologne Bar Symposium earlier this year, which also hosted the first-ever launch of Skrewball Peanut Butter Whiskey outside the USA. We chatted a bit and I attended his seminar; to say Steve's life is fascinating is like saying Elon Musk is a decent engineer. From a childhood of wealth in Cambodia with servants and bodyguards, to contracting polio and losing the use of one of his legs, to years of barely subsisting in a Thai refugee camp, being sponsored to come to the US as child, graduating high school and college despite severe ADHD, founding a string of successful bars despite not knowing how to bartend or cook, bars, which led to him creating Skrewball, the world's first peanut-butter flavoured whiskey with his wife (and childhood sweetheart) Brittany in 2018 and selling it to Pernod-Ricard for a rumoured 9-figure sum in 2023 after it boomed to over 600, 000 cases by 2022, his life has not been dull. He's one of the most truly inspiring people I've ever met, relentlessly upbeat and happy, despite having had more than a lifetime's worth of slings and arrows shot his way before he was even in his teens. Enjoy!Skrewball Peanut Butter Whiskey on IG: https://www.instagram.com/skrewballwhiskey?igsh=MXVkOGF5a3FyMWZveQ== (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...