EPISODE · Jan 21, 2025 · 20 MIN
131. Strategy Over Spaghetti: A Smart Approach to Building Your Audience
from Small Business Savvy | Web Design, Systems, and Marketing · host Kristen Doyle, TPT seller, SEO coach, and web designer
Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos!I’ll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or switching tactics too quickly—and why consistency and patience are essential for success. Then, I’ll share my step-by-step approach, including how to craft a hyper-specific freebie designed to attract the right people, leveraging Facebook groups, running low-cost ads, and more.Tune in to learn how to build a quality audience that’s ready to buy what you offer. And remember, it’s not about having the most followers—it’s about creating meaningful connections with the right ones. Let’s trade spaghetti for strategy and grow your audience the savvy way!01:35 - What NOT to do when building your audience04:43 - Audience research that pays off07:35 - How to create a freebie designed specifically for your ideal audience10:50 - Four places where you should be sharing your freebie12:28 - Building your audience through low-cost Facebook ads (and a bonus power move if you’re an established business owner!)16:35 - Actionable steps to take this week if you want to build a new audienceLinks & Resources:Episode 22, Choosing the Best Opt In Freebie for Email List BuildingFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode131Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/
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Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos! I’ll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or sw...
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131. Strategy Over Spaghetti: A Smart Approach to Building Your Audience
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