131. True to You: Embracing Authenticity in Friendships with NoorJehan

NoorJehan Tourte, Millennial, joins Yo to talk about friendship, love, and values. About NoorJehan: After unexpectedly making it to the semi-finals of the 2022 Sports Illustrated Swim Search Competition, she has made it her mission to get women excited about the prospect of falling on their faces, over and over, if it means they are making their one life on this earth count. She believed that becoming a Sports Illustrated model would represent the culmination of a lifetime spent searching for her true identity, but the experience helped her realize that her childhood dream was not only to be a cover model, but also a role model, one who empowers ladies to show the world every side, from every angle, unapologetically. Amidst the multitude of societal pressures put on women to conform, she wants to reassure her fellow females that living the life you painstakingly cultivated for yourself is worth even the worst of days, the worst of moments. Because wouldn’t you rather stumble living life, than squander it standing still?   Here are 3 takeaways from today’s episode:   1.    Values play a role in friendships and perhaps the most important are authenticity and having a “judgement-free” zone. 2.    Broken trust is perhaps the key reason friendships end. 3.    The emotion of empathy may be a lot easier to say than to really practice..   Mentioned in the Episode: Ep. 112, Eww: Failure Resume Ep. 114, Ego Check: Unpacking Authentic Confidence in Leadership with Christie Garcia. Ep. 115, Part 1 – Inside Out: Unveiling the Layers of Internal Family System with Uri Talmor Priya Parker’s book: The Art of Gathering   “Why Friendships End and How to Cope”   More About NoorJehan: NoorJehan is currently a Group Senior Vice President Brand Strategist at healthcare advertising agency AREA 23. Prior to working in advertising, she was a U.S. Brand Marketer at Pfizer and a healthcare consultant at PwC. She holds an MBA from Columbia University and an MPH from UCLA. She has a passion for storytelling that is universal, and believes this can be done if we all lead with empathy.   Check out: www.fgpbar.com. This is the plant-based protein bar NoorJehan and her husband just launched together!   And look for her skincare line, Ashiana Skincare, coming soon!   How to reach NoorJehan:  [email protected]   Social: @noorjehantourte @fgpbar @ashianaskincare How to reach Yo Canny:  Our website: www.girltaketheleadpod.com  You can send a message or voicemail there. We’d love to hear from you!   email: [email protected] (Yo)   FB group: Girl, Take the Lead https://www.facebook.com/groups/272025931481748/?ref=share   IG: yocanny (Yo)   YouTube   LinkedIn: https://www.linkedin.com/in/yocanny/