132 - Breaking Through the Traditional: JLab CEO Discusses Vision to Revolutionize the Hearing Aid Market

Win Cramer, CEO of JLab, a growing top-5 headphone brand globally, joins host Andrew Bellavia to discuss their hearing health products launched at CES in January. JLab is the first major consumer audio brand to focus on hearing loss prevention and treatment. Given their sheer size and popularity with a younger demographic than that of traditional hearing aid companies, JLab’s entry into the hearing space has the potential to make a big impact. JLab's focus on hearing care started about 10 years ago when Cramer's daughter needed headphones for school, and he discovered the lack of hearing protection standards for children. As a result, JLab developed a kids' headphone which was well-received by the market. From this beginning JLab developed the suite of initiatives announced at CES including a line of hearing protection products for adults and children, commitment to include an unsafe listening alert in all new products, and two new OTC hearing aids at consumer price points to be released over the course of the year. In this episode Cramer shares more on JLab’s journey into the hearing space, offers details on their design thinking as they developed hearing devices for the mass-market, and shares his vision for the future as hearing devices and earphones converge. Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter: https://www.linkedin.com/company/this-week-in-hearing/ https://twitter.com/WeekinHearing Audio podcast can be found on all major platforms, including Apple & Spotify: https://anchor.fm/thisweekinhearing