132 - Build a High Value Authentic Brand

Build a High Value Authentic Brand#PoisedforExit had the pleasure of talking today with Jennifer Zick, Founder and CEO of Authentic Brand, a Fractional Marketing Leadership firm. Jennifer has CMO's for hire, who work with the internal leadership team of companies to quarterback the marketing strategy and implementation and provide resources and insights to build the company's brand through measurable and effective marketing tactics. Jennifer has been in sales and marketing for many years, and it was through a job loss that she founded her start up! Authentic Brand is celebrating its 6th year and is growing by leaps and bounds. Jennifer credits the leaders in her company and their capability to grow the companies they represent through marketing strategies that work for their industry and differentiators. Jennifer recently wrote an article called "Brand Equity" that explains how Authentic Brand delivers their proprietary methodology that eliminates "random acts of marketing"!  Find the article along with numerous free resources hereJennifer also shared a couple of amazing client stories and some tactical anecdotes that you can listen to and learn from by downloading the episode.Find out more about Jennifer Zick and Julie Keyes hereThank you to this month’s sponsor!  Sunbelt Business Advisors and TrustPointConnect with Julie Keyes, Keyestrategies LLCFounder, Consultant, Author, Pod-caster and Instructor