132 Defining Marketing with Stephanie and Anthony

What if the biggest reason your leads aren't converting has nothing to do with lead quality?When Typeform's David Okuniev watched his marketing team generate 500 qualified leads that sales couldn't close, he discovered the real culprit: artificial barriers between departments. This episode cuts through the marketing mystique to reveal what marketing actually is, where it belongs in your organization, and why 73% of leads die in the handoff between marketing and sales.Stephanie and Anthony dive deep into the fundamental question every founder faces—what exactly is marketing responsible for? From brand building versus lead generation to the psychology of customer relationships, they explore why most founders get this wrong and how a unified revenue approach can transform your business. Discover the critical difference between awareness and relationships, why your CEO should probably be your chief product officer, and the one question that separates mature marketers from the amateurs.Keywords: marketing strategy, sales and marketing alignment, revenue operations, lead conversion, CRO vs CMO, startup marketing, customer relationships