#132 - Die 4 größten Stolperfallen der regelbasierten Gebotssteuerung bei Amazon Ads

Deine Performance liegt unter deinem Ziel-ACoS? Los geht’s, Gebote erhöhen. Liegt sie darüber, werden die Gebote gesenkt. Klare Sache! In der heutigen Folge erklärt Florian, warum das nicht immer so klar und vor allem oftmals nicht ideal ist. Dabei geht er auf die vier größten Stolperfallen der regelbasierten Gebotssteuerung ein. Alle Themen der Episode im Überblick: Intro (00:00 - 02:24) Was ist deine Amazon PPC Strategie? (05:56)Die regelbasierte Gebotssteuerung erklärt (10:05)Stolperfalle #1: Betrachtungszeitraum (16:56)Stolperfalle #2: Mangelnde Daten (21:35)Stolperfalle #3: Anpassungsroutinen (23:57)Stolperfalle #4: Trends (31:15)Fazit (35:10)Links & Ressourcen:Lade dir jetzt den Ultimativen Amazon PPC Expert Guide herunter: https://hubs.li/Q01zL9LR0Smarte Gebotsoptimierung mit einem Klick: https://hubs.li/Q013qVr00Wann soll ich meine Gebote bei Amazon anpassen? https://hubs.li/Q01tgS5m0Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 40 minutes long.

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This episode was published on November 30, 2022.

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