#132: Does cold messaging work?

Josh and Emily discuss cold messaging! Does it work? Is it terrible? Is it annoyingly aggressive? Is Emily actually as biased against cold messaging as she thinks she is?! Top things to think about Cold messages that immediately show a benefit that’s specific and personal are effective. Avoid selling in your first message or two. Generic messages are rarely effective; the more specific the message is to a specific group of people, the more likely it is that you’ll get results. Think about how engaged someone is–did they spend less than a second hitting a Like button or did they spend the time to react differently/comment/actually engage? Invite them one step ahead (don’t send the call link right off the bat–give them time to open the door). Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow