132. Fire Your Broker? A Smarter Retail Growth Strategy With Jeff Schmidgall, Bubba's Fine Foods

132. Your broker got you distribution—but you're losing money. If you're expanding too fast, burning cash on free fills, and chasing doors instead of velocity, this episode will reset your retail strategy. In this conversation, I unpack a real-world case of a fast-growing natural snack brand that scaled into national distribution before it had the infrastructure to support it. The result? Chargebacks. Free fills. Cash burn. And painful lessons. We break down the difference between making product and building a brand, why "more distribution" is often the wrong goal, and how to focus on profitable velocity instead of vanity growth. You'll learn how to identify your ideal retail partner, protect your margins, and create a pull strategy that retailers reward. If you want sustainable CPG growth—not expensive mistakes—this episode is for you. Then listen to related episodes to go deeper into trade marketing, retail execution, and building a category-leading brand. Get instant access on the show webpage: RetailSolved.com/session132