#132 - Secrets to Cult Like Branding [ft. Candy Kemp]

In this episode of Your Invisible Advantage, Tayla sits down with Candy Kemp ~ 11-time founder and brand strategist ~ to break down what actually makes a brand work. This episode of "Conversations with Success is not one to miss.Not aesthetically.Not strategically.But psychologically.Because after building brands across fashion, food, skincare, and now her latest venture Doop ~ Candy has seen the pattern most founders miss:Some brands take off. Most don’t.And it’s rarely for the reasons people think…. We unpack that. This episode of “Conversations with Success” is not one to miss.Inside this conversation:– What building 11 businesses actually teaches you (that no course will)– Why most brands get ignored ~ even when they look “good”– The moment Candy realised brand was the real lever behind growth– What “cult-like branding” actually looks like in practice– The difference between attention… and real brand attachment– How she’s building her new brand Doop from the ground up (and what she’s doing differently)– What founders misunderstand about what makes something lastThis isn’t about logos, colour palettes, or surface-level strategy.It’s about building something people recognise, remember, and come back to.If you’re building a personal brand, product, or business ~ this episode will recalibrate how you think about brand entirely.—🎙 Hosted by @taylabubeck_🎧 Subscribe for conversations on brand, influence, psychology, and building businesses that actually hold weight.