#132 - Storytelling Secrets for Start-Ups, Iris Skrami, Renoon

Today's guest was browsing the internet 3 years ago to find a sustainable black dress. That search for the perfect piece with a purpose turned out to be way harder than she could have imagined. "This shouldn’t be so difficult“, she thought, and an impressive entrepreneur was born. Last year, Iris Skrami co-founded Renoon, a search platform for conscious consumers that offers a curated selection of pre-owned, rental and new products that meet rigorous sustainability standards. A place where you can easily search and find a sustainably produced black dress! Iris is a passionate young entrepreneur on a mission. She is putting her skills and talent into empowering customers to make an impact when buying apparel. According to @Sifted, she is one of the top 70 ‘pioneers of the new world’ and was on the Forbes Under 30 Italy 2021 list. She is a member of the Leaders for Climate Action community, which works to bring together climate-conscious leaders and a certified yoga instructor with a Youtube channel, which has 100.000+ followers and has clocked up over 10 million views. Tune in to find out 🔐 Why storytelling is key to get your start-up off the ground 📣 The ingredients to crafting a strong pitch 🎯 And why an authentic personal brand is the most impactful