132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both episode artwork

EPISODE · May 13, 2026 · 46 MIN

132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both

from Brilliantly Branded Podcast · host María Lucia Romero

A story that become a brand. At 33, Irene Del Olmo went in for a routine checkup. She came out with two pieces of news that changed everything. A rare form of breast cancer. And the confirmation that becoming a mother would not be possible.What she did next is what this episode is about.In this conversation, Irene shares how she rebuilt her health from the inside out, spending years as her own testing ground, reading research, fine-tuning supplements, and refusing to accept impossible as a final answer. She tried fertility treatments across three countries. Nothing worked. Then, naturally, against every medical prediction, she fell pregnant. She miscarried. And three months later, fell pregnant again.Her daughter Theodora, a name that means gift from God, is now here. And so is Birtz Nutrition, the supplement brand Irene built from everything she learned.In this episode:What it feels like to lose your identity after eight months of chemotherapyHow Irene used nutrition and supplementation to restore what the treatment tookThe moment a doctor suggested she consider getting a dog insteadWhy she went back to university to silence the imposter syndromeWhat grit looks like when every expert has already told you noIrene is a former lawyer, founder of Birtz Nutrition, and a woman who built something real from the hardest chapter of her life.Find Irene and Birtz Nutrition at www.birtznutrition.com

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132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both

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