EPISODE · Aug 24, 2026 · 35 MIN
#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange
from Always Be Testing · host Tye DeGrange
Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.
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#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange
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