#132 – What is "Employee Advocacy" on Social Media and Should You Care?

For many of us, social media is a waste of time.  Yet others have thrived on it.  Why?  What's this new approach called, "social selling?"  Why should business owners care?  How has Covid impacted social selling?  And… what is "employee advocacy" that a startup called SocialHP promoting?  People are making millions on social media.  Hear what our host, David, doesn't like about LinkedIn, etc. and a winning approach Jonathan Baldock recommends.  He is a 10-year executive veteran of LinkedIn so this is in some ways an inside scoop. This podcast is well worth your time if you're looking to generate leads (NOT by connecting on LinkedIn), improve your company's reputation, and increase SEO results. Jonathan works in an advisory role for SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, amongst others, he is highly skilled in social sharing best practices.  Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales, and marketing strategies.