132: When to Choose a Mobile App or Responsive Website

Episode 132 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "132: When to Choose a Mobile App or Responsive Website" was published on January 9, 2018 and runs 0 minutes.

January 9, 2018 ·0m · The Digital Tourism Show

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Summary

Quite often I get asked if a business should develop an app to sell its products or go down the responsive website route. When it comes to people buying your tours and activities or hotel products then I would always advise a responsive site is the way to go. By making someone find your app and then downloading it, you are putting up a barrier within their buying process. Apps are great when they are used to enhance a user experience like a virtual tour guide when on a bus tour or a way to order room service or book a table at your hotel’s restaurant. Each medium has its place in tourism so just make sure you are using them correctly.

Episode Description

DigiTourShow #132

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