132. Winning multiple corporate partners, with Cara Hoofe and Sabrina Nixon

Corporate partnerships can make a huge impact on not only your fundraising, but also your mission directly. One of the valuable things they often bring is far greater reach to key audiences than a charity would achieve on its own. Clearly this effect is multiplied if you build not one, but many partnerships, and especially if they are all in a category that is relevant to your cause. In this episode Cara Hoofe and Sabrina Nixon talk about Bowel Cancer UK’s #GetOnARoll Campaign, in which most of the leading companies that sell toilet roll in the UK joined the campaign to raise awareness of the symptoms of bowel cancer, though their packaging. The campaign let people know what symptoms to look for and helped increase awareness of bowel cancer as an issue to an all-time high of 73%. They share why they took this approach, how they did it, and tips for other charities who want to emulate this strategy for winning multiple partners.