1321. #TFCP - Inside TIA 2025 Technovations | Day 1

Ever wonder how freight brokers can stay ahead in today's fast-moving tech landscape without burning cash on the wrong tools? Don't miss out on our episode with Sam Haynes from Revenova and James Lemon from SPI Logistics, to share what it really takes to build a smart, sustainable tech strategy in freight! We break down how to vet technology before signing long-term contracts, why pilot projects are non-negotiable, and how customer feedback should drive every product roadmap. James shares practical tips on balancing the build vs. buy decision and keeping operations lean by auditing tech expenses, while Sam gives insight into how Revenova captures customer input to shape features and partner integrations, creating tools that actually solve real problems. No matter how advanced AI gets, personal communication and trust still win deals. If you're into blending tech efficiency with human connection in your brokerage, this is the right episode for you!   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/