13285: Two. Not Three. episode artwork

EPISODE · May 26, 2026 · 6 MIN

13285: Two. Not Three.

from The VOHeroes Podcast · host David H. Lawrence XVII

Hey there, hero!Simon Sinek recently reminded me of a story I’d heard for years: two, not three.Ben Prober, a successful shoe salesman, found that fewer choices made the decision about which shoes to buy easier.In the 1950s, he limited customers to two pairs of shoes at a time, taking away a pair if the customer wanted a third. This idea connects to a psychological principle: more choices can overwhelm us, making decisions slower and less satisfying.As a performer or writer, when you're building a character, think about this. Instead of layering on every possible choice or detail, focus first on just a few key traits or decisions.(As noted in the episode, this can also work for hamburger joints.)In this episode, we discuss narrowing down your options can help you connect with the role more quickly and easily. Too many choices can delay the crafting of the character, while fewer, stronger choices can make it feel sharper and more real.Have you heard a version of this story? Do you overwhelm your contacts sometimes with too many choices? Do you feel that way sometimes yourself? Let me know in the comments below.REQUEST: Please join this video's conversation and see the full episode on VOHeroes, where the comments are moderated and civil, at https://voheroes.com/two-not-three/#Acting #Voice #VoiceOver #Performance #Productivity #Tips #Art #Commerce #Science #Mindset #Success #Process #Options #BestPractices #MarketingWant to be a better VO talent, actor or author? Here’s how I can help you......become a VO talent (or a more successful one):     https://voheroes.com/start     ...become an audiobook narrator on ACX (if you’re an actor or VO talent):     https://acxmasterclass.com/     ...narrate your own book (if you’re an author):     https://narrateyourownbook.com/     ...have the most effective pop filter (especially for VO talent):     https://mikesock.com/     ...be off-book faster for on-camera auditions and work (memorize your lines):     https://rehearsal.pro/...master beautiful audiobook and podcast audio in one drag and drop move on your Mac:     https://audiocupcake.com/The VOHeroes Podcast is heroically built with:BuddyBoss | LearnDash | DreamHost | SamCart | TextExpander | Buz...

Hey there, hero! Simon Sinek recently reminded me of a story I’d heard for years: two, not three. Ben Prober, a successful shoe salesman, found that fewer choices made the decision about which shoes to buy easier. In the 1950s, he limited customers to two pairs of shoes at a time, taking away a pair if the customer wanted a third. This idea connects to a psychological principle: more choices can overwhelm us, making decisions slower and less satisfying. As a performer or writer, when you're b...

NOW PLAYING

13285: Two. Not Three.

0:00 6:35

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The VOHeroes Podcast?

This episode is 6 minutes long.

When was this The VOHeroes Podcast episode published?

This episode was published on May 26, 2026.

What is this episode about?

Hey there, hero!Simon Sinek recently reminded me of a story I’d heard for years: two, not three.Ben Prober, a successful shoe salesman, found that fewer choices made the decision about which shoes to buy easier.In the 1950s, he limited customers to...

Can I download this The VOHeroes Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!