EPISODE · Aug 17, 2026 · 53 MIN
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
from The C Word Podcast with Bec Hughes · host Bec Hughes | Brand Strategy Mentor
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which designers should be the most worried about AI • How to collaborate with AI effectively • How and why designers should shift their focus "upstream" • What separates producers and consultants • Asking the right questions for better sales results • Jacob's time management tips and how he stays so consistent • What’s happening at the Brand Builders Summit on 8-11 Sept >>> Get your FREE Summit ticket here About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative, a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram Download Jacob's Branding Briefcase freebie Connect with Bec Hughes: Check out The Brand Method Find me on Instagram
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133. Become the Brand Designer AI Cannot Replace with Jacob Cass
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