133: Composability, AI, and the "Digital Push-up" with Keith Messick, CMO at Vercel

At Dreamforce in San Francisco, we sit down with Keith Messick, CMO at Vercel, to unpack how composability, AI, and what he calls the "digital push-up" are shaping the next phase of the internet and commerce. A key theme of the conversation is the shift toward agentic commerce, where AI agents increasingly represent both consumers and brands. As these agents interact and transact with one another, businesses must rethink how digital experiences are built. Keith explains why composable architecture gives organizations the agility to innovate quickly and adapt to constantly evolving customer expectations. We also discuss how tools powered by generative AI are democratizing development. With natural language interfaces and AI-assisted coding, creating applications and digital experiences is becoming accessible to far more people than ever before. At the same time, this rapid expansion introduces new considerations around security, trust, and the management of massive amounts of AI-generated code. Show Highlights: Composable and headless architecture enabling faster innovation in digital commerce How Vercel helps developers ship faster with framework-defined infrastructure Generative AI and natural language are making app and website creation more accessible Security and trust challenges created by the explosion of AI-generated code The growing importance of structured data and documentation for AI-driven discovery Why speed, performance, and strong information architecture still matter for search and AI ranking Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.