133: How to Make More Money by Having More Fun with Jon Buchan

Jon Buchan wrote a cold email while he was drunk. He sent it to the marketing directors of top brands like Pepsi and Red Bull and got incredible responses like “This is the best cold email I have received in over 20 years!” It was the best email he ever wrote and we dove into why it was so effective.   What we discussed: How to make the best first impression How harsh honesty will open more doors How to use humour to increase your response rates How to make business fun again How to kill your competitors with charm How to charm your clients into submission … and MUCH MORE Interesting highlights: Jon got the best responses from a cold email he sent while he was drunk My Jewish Dad had Muslims in fits of laughter Jon’s #1 practical advice:  B2B doesn't have to be Boring 2 BoringTweet This Wanna join me on my journey to 7 figures?  Join my exclusive FB group now! Resources & Links: The Self Help Addict (My book) Gefen Media Group (Sponsor)   Did you enjoy this episode? Then please subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes!)