133. Mia Feasey, CEO Siren Design on Mentors, Feedback and Using Creativity to Regenerate the Planet

In this episode, we meet Mia Feasey, Founder and CEO of Siren Design.  Go to: www.chiefmaker.com.au/133   Complete your FREE Career Scorecard: www.chiefmaker.com.au/score-card Mia founded Siren in 2005 as a place for creatives to thrive. With ambition, hard work, and an ability to think differently, Siren has flourished from a disruptive start-up, into Australasia's leading interior design consultancy. Led by an all-female management team, Mia's team has created award-winning projects for some of the most innovative companies on the globe. Their values reflect those of an entrepreneurial spirit and a true creative, and their secret lies in finding the compelling sweet spot between innovation and practicality. In this episode we talk about:  What she learnt from being a singer in a girl-band that was lining up to be contracted by Sony and take on The Spice Girls; The power of being creative but also knowing the practical things; The importance of knowing your customer and what she learnt from a customer who took the time to give her accurate feedback; The power of mentors and peer groups; How her team has taken on the challenge to transform the interior design industry and its impact on the planet to being regenerative. Connecting with Mia Feasey You can reach Mia on LinkedIn.  Books and resources mentioned in the episode Harvard Business Review (HBR)